As a savvy financial advisor, you’re familiar with the media interview process. You’ve spoken with reporters and writers before, and you think you’ve gotten the hang of it. However, the time has come, and you’ve landed your first radio interview. Congratulations!
After the feelings of excitement subside, you realize you may be a little out of your depth. Giving an interview is one thing, but doing it live on-air? It gives the impression that a lot can go wrong without there being an opportunity to fix it.
So now it’s crunch time, and you want to make sure you don’t fail to make the most out of this experience. What can you do to make sure you rock the radio interview?
Do Your Research
This may seem like an obvious point to make, but it cannot be emphasized enough. A live broadcast interview is not the time you want to stumble over your statement or come across uninformed. To make sure you shine in the segment, do your research beforehand. Find out what the main talking points of the show will be, any specific questions they plan on asking and how long you will be on-air with the hosts. With this information you can outline what you’d like to say on the show and practice your answers. This allows you to prepare timely, well-thought-out responses that will turn into great soundbites for both you and the show.
Keep it Brief
When preparing to do a radio interview, keep in mind that you will only be on the air for however long the segment is set to run. You don’t want to be one of those guests who has to get played off like an acceptance speech at the Oscars. It’s uncomfortable for you, and frankly, it is uncomfortable for listeners at home. You need to practice keeping your answers short and concise. Think of the message you want to convey on the show and rehearse saying it out loud until you can deliver the response in around 30 seconds. While you may have more wiggle room for time, by keeping your answers on the short-side, you’re giving yourself the opportunity to address other questions and topics. Don’t let your moment on the airwaves go to waste because you spent the entire segment going off on a tangent. Brevity is your friend.
Before you go on-air, take a deep breath! Not only will this help you feel better, it will help you perform better. Even though listeners can’t see you, they can still hear the tone and energy in your voice. You do not want to come across nervous or jittery. You know what you’re talking about, and you have done your research and practiced – you’ve got this. Find out what feels most natural for you when giving a response and work that to your advantage. If you typically use hand gestures, stand a certain way or move around when you speak to someone, do that here! Utilize what makes you most comfortable so you can be as confident as possible.
Radio interviews can seem like an intimidating feat. But with the proper preparation, there’s nothing holding you back from performing your best.