How To Use PR To Supercharge Your Email Marketing
A common mistake that brands make when scoring a big media hit is letting it fizzle out. To increase the buzz around a quote in an article or a broadcast appearance brands should be sharing it on their social media channels, but they often neglect the power of email marketing. Email marketing is a powerful […]
Reigniting Your Personal Brand During A Job Change
In an age where job-hopping is as common as ever, professionals cannot afford to neglect their personal brands when making a switch. A decade ago, a job change required newsletters, phone calls, emails and other traditional methods of informing professional contacts. Now, LinkedIn offers a modernized approach to compliment some of those old school (yet […]
4 Game-Changing Tips For Your Next Broadcast Appearance
Landing a TV or online broadcast interview is often the pinnacle of a public relations campaign for your company or product, offering a chance to directly reach your key target audience while building a valuable relationship with a journalist. However, with high reward comes high risk. For that reason, participating in a broadcast interview can […]
Why Today’s Job Hunters Must Upgrade Their Online Image
Many new grads, or even professionals looking to change careers, get stuck in the job hunting process. They feel they have all of the qualifications but don’t know why they’re not making progress or finding any leads. These struggles often come down to their online presence, or lack thereof. Here’s the deal – potential employers […]
How Interning At Flackable Taught Me To Craft A Winning Pitch
As I’ve earned my undergraduate degree over the past four years, I’ve been fortunate to have a wide variety of internship experiences in the communications and public relations field. I’ve walked away from each with a valuable set of skills, and my time at Flackable has certainly been no exception. While I could list numerous […]
How To Choose The Best PR Agency For Your Financial Services Firm
Choosing a public relations agency to represent your financial services firm is an important decision that will have a lasting impact on your brand, reputation and future growth. There are endless factors and nuances to consider during this difficult process, but here are three recommendations to help you narrow your search to the best match… […]