The Dangers Of A Multi-Vendor Marketing Approach
Cohesive and consistent communication is the foundation for strong, healthy relationships between financial advisors and their clients or prospective clients. The same concept carries over into an advisory firm’s marketing efforts. It’s common for firms of all sizes to take a multi-vendor marketing approach. According to a 2014 survey at the Direct Marketing Association’s national conference, 30 percent […]
Haters Gonna Hate! Philadelphia Meteorologist Confronts Social Media Trolls
Yesterday Winter Storm Niko rolled through the Northeastern United States. Cities like Boston and New York bared the brunt of the storm, while the Philadelphia area got off much easier. Unfortunately, local Philly meteorologist Cecily Tynan faced a storm of her own. Tynan and her team predicted that the storm would have a bigger impact on the Philadelphia […]
How To Make Google’s Latest Algorithm Update Work For You
How does your website currently rank in Google search results? Whatever you think the answer is, it might be smart to check again. Search Engine Roundtable reports that things seem to have shifted over at Google, and a sweeping algorithm update is now in place. Although it’s still early, it looks like Google is cracking down on […]
Sell Like A Doctor
In the sales world, the rules aren’t what they used to be. When today’s consumers engage a business representative to inquire about products or services, they expect honesty, transparency and forthright advice. If they sense they are being sold to, it will compromise the representative’s credibility and devalues the product or service being discussed. To […]
5 Ways Advisors Can Be As Confident In Marketing As They Are Investing
As a financial advisor, it’s important to stand out amongst your peers and establish industry credibility. A comprehensive marketing and PR plan can help, but when it comes to marketing strategies, advisors can be skittish. Believe it or not, there are actually a lot of similarities between marketing and investing. The key is applying the same […]
Five New Year’s Resolutions To Revamp Your Website In 2017
Drop your bad web habits in 2017 – use the new year as a way to update your online presence with these five resolutions: 1. Remove and Replace Stock Photos on Pages Does that photo of a field full of daisies capture your brand’s identity? Unless you’re selling air freshener, probably not. Stock images often […]