2017 PR Flop #2: United Airlines’ Turbulence
Only a month after United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by PRWeek, he was credited with inciting a PR disaster. Munoz’s backlash resulted from his so-called callous response to a video that quickly went viral in April of two Chicago aviation security officers forcibly dragging a passenger from his seat and […]
2017 PR Flop #3: National Football League and the National Anthem
The NFL has had its fair share of controversies over the years, but arguably little can compare to its current politically charged controversy that has received a constant stream of coverage this year: players taking a knee during the national anthem to protest police brutality. The movement, started by Colin Kaepernick, once had everyone from […]
2017 PR Flop #4: Pepsi’s Stab at World Peace
In April, Pepsi released an ad featuring Kendall Jenner joining and seemingly ending a tense protest in an attempt to “project a global message of unity, peace and understanding.” Instead, the ad, which was removed within days due to major backlash, came across as tone-deaf to social issues, protesters and Pepsi’s target audience for the […]
2017 PR Flop #5: Uber’s Never-Ending List of Scandals
For Uber, 2017 has been nothing short of scandal-filled. The string of controversies began late 2016 when it was announced that Uber CEO, Travis Kalanic, would be joining President Trump’s economic advisory council. Kalanic was one of many executives criticized for joining Trump’s advisory board, but the criticism had little effect then on the company. […]
Facebook Live: Changing The Way Brands Engage With Consumers
The latest statistics from Business Insider are in on social media usage. Facebook is still, by far, the most prominent social media application used globally. Within the over 2 billion monthly users on Facebook, there is a growing number of users adopting new engagement habits – especially on smartphone devices. Now, brands that attempt […]
Integrating Native Advertising in Your Marketing Approach Can Lead to Higher ROIs
Advertising is an essential component for driving exposure to any business. Companies are quickly adopting native advertising efforts to increase awareness in a relevant and efficient way. For those unfamiliar, native advertising is considered as any paid content that is “in-feed” and inherently non-disruptive.
2017 PR Flop #2: United Airlines’ Turbulence
Only a month after United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by PRWeek, he was credited with inciting a PR disaster. Munoz’s backlash resulted from his so-called callous response to a video that quickly went viral in April of two Chicago aviation security officers forcibly dragging a passenger from his seat and […]
2017 PR Flop #3: National Football League and the National Anthem
The NFL has had its fair share of controversies over the years, but arguably little can compare to its current politically charged controversy that has received a constant stream of coverage this year: players taking a knee during the national anthem to protest police brutality. The movement, started by Colin Kaepernick, once had everyone from […]
2017 PR Flop #4: Pepsi’s Stab at World Peace
In April, Pepsi released an ad featuring Kendall Jenner joining and seemingly ending a tense protest in an attempt to “project a global message of unity, peace and understanding.” Instead, the ad, which was removed within days due to major backlash, came across as tone-deaf to social issues, protesters and Pepsi’s target audience for the […]
2017 PR Flop #5: Uber’s Never-Ending List of Scandals
For Uber, 2017 has been nothing short of scandal-filled. The string of controversies began late 2016 when it was announced that Uber CEO, Travis Kalanic, would be joining President Trump’s economic advisory council. Kalanic was one of many executives criticized for joining Trump’s advisory board, but the criticism had little effect then on the company. […]
Facebook Live: Changing The Way Brands Engage With Consumers
The latest statistics from Business Insider are in on social media usage. Facebook is still, by far, the most prominent social media application used globally. Within the over 2 billion monthly users on Facebook, there is a growing number of users adopting new engagement habits – especially on smartphone devices. Now, brands that attempt […]
Integrating Native Advertising in Your Marketing Approach Can Lead to Higher ROIs
Advertising is an essential component for driving exposure to any business. Companies are quickly adopting native advertising efforts to increase awareness in a relevant and efficient way. For those unfamiliar, native advertising is considered as any paid content that is “in-feed” and inherently non-disruptive.