The Best And Worst Advertisements From The 2018 Olympics
Every two years millions of people sit around their television to experience one of the greatest spectacles athletics has to offer, the Olympics. The Olympic games offer the opportunity to watch top athletes from around the world perform their craft. From figure skating to curling and everything in between the Winter Olympics provides a chance […]
What To Do (And What Not To Do) When You’re Targeted By Fake News
Over the past week, a heated debate erupted on Twitter, Facebook and cable news stemming from a salacious article posted on the tabloid blog Babe.net accusing actor Aziz Ansari of sexual assault. The post, citing an anonymous photographer who went on one date with Ansari in September, depicted the actor as selfish, aggressive and persistent […]
2017 PR Flop #1: Facebook’s Fake News And Fake Ads
Last year, Facebook CEO Mark Zuckerberg dismissed the idea that fake news spread on the social network had an impact on the outcome of last year’s presidential election, calling the claims crazy in a statement posted to Facebook. He further claimed that fake news made up a small amount of content on the site and […]
2017 PR Flop #2: United Airlines’ Turbulence
Only a month after United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by PRWeek, he was credited with inciting a PR disaster. Munoz’s backlash resulted from his so-called callous response to a video that quickly went viral in April of two Chicago aviation security officers forcibly dragging a passenger from his seat and […]
2017 PR Flop #3: National Football League And The National Anthem
The NFL has had its fair share of controversies over the years, but arguably little can compare to its current politically charged controversy that has received a constant stream of coverage this year: players taking a knee during the national anthem to protest police brutality. The movement, started by Colin Kaepernick, once had everyone from […]
2017 PR Flop #4: Pepsi’s Stab At World Peace
In April, Pepsi released an ad featuring Kendall Jenner joining and seemingly ending a tense protest in an attempt to “project a global message of unity, peace and understanding.” Instead, the ad, which was removed within days due to major backlash, came across as tone-deaf to social issues, protesters and Pepsi’s target audience for the […]
The Best And Worst Advertisements From The 2018 Olympics
Every two years millions of people sit around their television to experience one of the greatest spectacles athletics has to offer, the Olympics. The Olympic games offer the opportunity to watch top athletes from around the world perform their craft. From figure skating to curling and everything in between the Winter Olympics provides a chance […]
What To Do (And What Not To Do) When You’re Targeted By Fake News
Over the past week, a heated debate erupted on Twitter, Facebook and cable news stemming from a salacious article posted on the tabloid blog Babe.net accusing actor Aziz Ansari of sexual assault. The post, citing an anonymous photographer who went on one date with Ansari in September, depicted the actor as selfish, aggressive and persistent […]
2017 PR Flop #1: Facebook’s Fake News And Fake Ads
Last year, Facebook CEO Mark Zuckerberg dismissed the idea that fake news spread on the social network had an impact on the outcome of last year’s presidential election, calling the claims crazy in a statement posted to Facebook. He further claimed that fake news made up a small amount of content on the site and […]
2017 PR Flop #2: United Airlines’ Turbulence
Only a month after United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by PRWeek, he was credited with inciting a PR disaster. Munoz’s backlash resulted from his so-called callous response to a video that quickly went viral in April of two Chicago aviation security officers forcibly dragging a passenger from his seat and […]
2017 PR Flop #3: National Football League And The National Anthem
The NFL has had its fair share of controversies over the years, but arguably little can compare to its current politically charged controversy that has received a constant stream of coverage this year: players taking a knee during the national anthem to protest police brutality. The movement, started by Colin Kaepernick, once had everyone from […]
2017 PR Flop #4: Pepsi’s Stab At World Peace
In April, Pepsi released an ad featuring Kendall Jenner joining and seemingly ending a tense protest in an attempt to “project a global message of unity, peace and understanding.” Instead, the ad, which was removed within days due to major backlash, came across as tone-deaf to social issues, protesters and Pepsi’s target audience for the […]