Write Something Worth Reading, Or Do Something Worth Writing About
The legendary Philadelphian Benjamin Franklin once explained how one can make a lasting impression in this world: “Either write something worth reading, or do something worth writing [about].” In an environment where customers increasingly demand credibility of the professionals and organizations they do business with, Dr. Franklin’s words still ring true. The former portion of […]
Avoiding A Sears Tragedy
In March, Sears disclosed significant doubt regarding the company’s ability to sustain operations. Just one month earlier, Sears had reported a loss of $2.2 billion for 2016, marking the sixth year in a row in which the company posted a substantial loss. Only a few decades ago, Sears was an unstoppable retail machine. What happened, and more […]
How Financial Advisors Can Build Trust While Expanding Visibility
Establishing trust is a key component to achieving marketing success in today’s financial services arena. Financial advisors looking to grow their client bases face fierce competition for new business. An integral way that advisors can build trust and stand out in their markets is by becoming news sources, commentators and thought leaders. By showing prospective […]
Taking Control Of Your Digital Footprint
With the ever-increasing influence of social media and digital presence on consumer perception, controlling a brand’s online image is more important than ever. Search engine optimization is important for helping potential customers find your business on the web, but it’s also important to know how to take control over what shows up when they Google […]
Three Ways To Leverage Your Press Hits Online
Today’s online, on-demand culture has pushed modern marketing strategies to go digital. Even if your businesses leads don’t originate online, your digital footprint can be a deciding factor for prospective clients. For example, let’s say you exchange business cards with a potential customer at a networking event. If that person has sincere interest in your services, […]
3 Ways To Leverage Your PR Success Offline
A solid public relations campaign will deliver heightened exposure and third-party credibility through quality press placements and other positive recognition. After earning media attention, the next step is finding ways to maximize its impact. In order to do this effectively, you must understand your prospect pool and the forms of marketing they best respond to. […]