How Google Measures Third-Party Credibility
Third-party credibility is not only important for your brand and overall reputation, but it’s also becoming increasingly important to your firm’s search engine optimization (SEO) efforts as well. For those of you who do not know much about SEO, or need a refresher, SEO is the process of getting web traffic from the “organic,” or […]
How To Leverage Your Press Hits Online
Whether you like it or not, our culture is becoming more online and on-demand as the days pass by. As a result of this digitized culture, numerous traditional marketing strategies have taken the digital route. Some of you who are reading this right now might be thinking, “This doesn’t affect me, my leads don’t originate […]
The Gutless Generation: How Risk Aversion Is Inhibiting Millennial Success
One year after I risked everything to launch my own venture, I penned a short article chronicling my journey up to that point. One commenter responded with near-vitriol, wondering how I could be so misguided as to influence – encourage, even – others of my generation to take on extensive levels of risk in order to successfully […]
An Open Letter To The Class Of 2017
Dear Class of 2017, Now that you’ve bedazzled your graduations caps and tossed them in the air, it’s time to move into new apartments (or back to mom and dad’s house) and get ready to launch your careers. But there’s something different about your class compared to the classes of Millennials that came before you […]
Why Leveraging Your PR Success Is Vital
Leveraging third-party credibility is what turns press into profits. Many professional services firms who have not previously engaged in a PR campaign have a false impression that earning press mentions alone will result in sales. While they certainly can, it is often a shot in the dark and a flawed and narrow way to look […]
Earned Media, Owned Media And Paid Media Explained
“Media” is an umbrella term covering any number of mass communication channels and is generally categorized as “traditional media” and “new media”. Traditional media includes television, radio and print publications while new media includes social media, digital media and other forms of on-demand content. In marketing, media can be separated into three buckets: earned media, […]