3 Pivotal Branding Lessons From Hugh Hefner’s Playboy Legacy
Adult media mogul Hugh Hefner passed away yesterday at the ripe old age of 91, leaving behind a powerful marketing legacy for business owners and entrepreneurs to admire and learn from. Hefner launched his iconic adult entertainment magazine, Playboy, in 1953, selling 50,000 copies thanks largely to a nude photo of Marilyn Monroe, which he purchased for $500, featured […]
Preparing For iPhone X: 5 Things Mobile Marketers Need To Know
On September 12th, Apple held a long-awaited event revealing their latest versions of iPhones, including the one to rule them all – the iPhone X. With every new iPhone release, marketers encounter fresh challenges and opportunities in the wake of the latest innovations and features transforming how consumers use their phones. The iPhone X presents […]
The Ins And Outs Of Authentic Marketing: A Q&A With Twenty Over Ten’s Samantha Russell
In the noisy world we live in, many brands often lose sight of their goals to keep up with an ever-changing landscape. Now more than ever, it is essential for brands to stay grounded to their purpose. For those in the financial service industry, staying authentic to your brand can result in new clients, stronger […]
Astrophysicist Neil deGrasse Tyson Explains The Importance Of Speaking In Sound Bites
Famed astrophysicist Neil deGrasse Tyson can lecture on just about anything under the sun (and everything around it, for that matter). But what separates him from others in his field is his ability to express complex concepts and theories in a manner that resonates with common audiences. In a recent interview on The Nerdist with Chris Hardwick, Tyson shared the event […]
What The FCC’s Proposed Killing Of Net Neutrality Means For Small Business SEO
The Internet as we know it could face some dramatic changes if FCC chairman Ajit Pai gets his way. Pai has been deliberate in his efforts to dismantle net neutrality rules previously set up to protect a free and open internet. This move could create a myriad of unintended consequences for small businesses–particularly those who generate business opportunities through their search engine […]
Creating A Marketable DBA: A Q&A With The Independent Grid’s Trent Gain
Targeted marketing is more important for brands today than it’s ever been before. Brands now need to set themselves apart in the ever-constant noisy world we live in. For those in the finance and professional service industries, marketing can result in new clients, credibility and exponential business growth—but, how do you market a DBA? We […]