2017 PR Flop #5: Uber’s Never-Ending List Of Scandals
For Uber, 2017 has been nothing short of scandal-filled. The string of controversies began late 2016 when it was announced that Uber CEO, Travis Kalanic, would be joining President Trump’s economic advisory council. Kalanic was one of many executives criticized for joining Trump’s advisory board, but the criticism had little effect then on the company. […]
How To Become A Local Celebrity
Have you ever watched a local competitor on TV or read about them in the paper and thought “Why can’t this be me?” Well, the fact is, they probably experienced that at one point themselves. The difference is they took action to earn that moment of local fame. But the good news is that you can, too. Becoming […]
Why Blockchain Technology Is Poised To Transform The Advertising Industry
The term “blockchain” has gone mainstream in recent months with the remarkable, record valuations of Bitcoin, the world’s first cryptocurrency, dominating financial headlines. Blockchain, the cryptology technology behind Bitcoin, has spread beyond currency and is steadily disrupting other institutions such as healthcare and government. And when it comes to the global advertising industry, blockchain could represent the most […]
3 Ways To Use Facebook To Bring New Customers To Your E-Commerce Site
E-commerce is taking over the shopping market, and websites are increasingly forcing their brick-and-mortar counterparts to adapt or close down. It’s true, 2017 has seen a shopping revolution, and more physical retail stores have shut down this year than ever before. E-commerce is booming, and currently shows 23 percent growth year-over-year. This growth isn’t surprising, considering 51 percent of Americans admit that they prefer to […]
Waffle House’s Response To The Drunk Customer Who Cooked His Own Meal Was A Brilliant Lesson In Humility
Last Thursday, after a night of drinking, South Carolina resident Alex Bowen decided to grab something to eat in the early hours of the morning. He headed to Waffle House, a popular Southern chain open 24 hours a day, only to wait at the counter for several minutes without being greeted by a single staff member. Determined to […]
Facebook Live: Changing The Way Brands Engage With Consumers
The latest statistics from Business Insider are in on social media usage. Facebook is still, by far, the most prominent social media application used globally. Within the over 2 billion monthly users on Facebook, there is a growing number of users adopting new engagement habits – especially on smartphone devices. Now, brands that attempt […]