Flackable Spotlight: Binh Nguyen
This week, Flackable account executive and rising Philadelphia media personality Binh Nguyen celebrates her one-year anniversary with the agency. Born in Vietnam, Nguyen’s family immigrated to Lebanon, Pennsylvania when she was just one year old to provide her siblings and her better access to education and the foundation to pursue their passion as adults. After […]
Why Chasing Vanity Metrics Can Derail Your Social Media Strategy
There’s a certain thrill associated with racking up likes, views and impressions on your online content. Those numbers can be a welcomed surprise, but don’t pat yourself on the back just yet. Not all positive social media metrics are correlated with positive business results. Although, as a small business owner, you understand the value of measuring and […]
Every Entrepreneur Should Learn These 2 Lessons From AT&T’s Michael Cohen Apology
AT&T CEO Randall Stephenson issued a public apology Friday morning regarding the company’s association with Michael Cohen as a political consultant for their potential merger with Time Warner. AT&T paid Cohen $600,000 for his consulting services, according to CNN. In the apology, the CEO described hiring Cohen as a “big mistake.” Stephenson made it clear that the relationship between AT&T and […]
3 Essential Ingredients You Need To Make Your Content Go Viral
Costco continues to achieve viral success with memes featuring a giant teddy bear returning to some of the superstore giant’s locations this fall. Rather than being a mere spectator of this phenomenon, the brand has embraced the memes, fueling their visibility and engagement across social media platforms. While most modern brands use social media as a basic means of marketing to […]
Here’s Why Nobody Cares About Your Branded Social Media Posts (And 3 Simple Rules To Fix It)
It’s no secret that in 2018, accounts on Twitter, Facebook, Linkedin, etc. are essential tools when it comes to brand promotion and marketing. The majority of adults aged 18-34 are likely to follow a brand they use on social media. Most businesses and professionals have accounts on these mediums, but few establish relevant activity or […]
4 Ways To Sell Without Being Viewed As A Salesperson
Nobody wants to feel like they’re being sold to. This was true ten years ago, and with today’s technology-fueled evolution in consumer preferences, it’s clear that businesses must shift away from antiquated sales practices to build the trust needed to convert new customers. This creates a challenge for entrepreneurs and small business owners under pressure to increase […]