Understanding Copyright Law And Intellectual Property For Marketers
The internet has become the main median for marketers in today’s world of modern digital marketing. Many marketers assume that because something is on the internet, it is available for their use. In doing so, they often inadvertently infringe on someone else’s intellectual property (IP) rights and copyrights. Infringement happens when one person (the re-publisher) unknowingly or […]
Liven Up Your Twitter Feed With These 8 Refreshingly Candid Entrepreneurs
Twitter can be a gnarly platform for entrepreneurs to create a relevant presence, let alone master. Unlike Facebook and Instagram, Twitter is a platform that shuns self-promotion while generously rewarding snark, sarcasm and wit. That’s why so many professionals struggle to establish a relevant presence on the platform. Their cautious voices come off as forced and out of touch […]
From ‘Icing’ To Red, White & Berry, Smirnoff Is Winning The Marketing Game This Summer
The Fourth of July is an exciting holiday for Americans to celebrate their independence, deck themselves out in red, white and blue, and just kick back and relax. Companies love to capitalize on this patriotic market and often rollout exclusive red, white and blue products for the holiday. While making the run to the liquor […]
Is Multi-Vendor Marketing Hurting Your Company’s Growth?
I see it all the time: A small business hires an outside vendor for website development, a freelancer for blogging and social media management, perhaps a search engine optimization consultant, and a public relations agency. If it sounds complicated, that’s because it is. It’s not ideal for small businesses–especially in terms of management, costs and communication. Internal teams are often […]
How To Become An Industry Thought Leader In Just 1 Year
Establishing yourself as an industry influencer can do wonders, especially during your first year in business. It’s important to come out the gate strong to transform industry peers into loyal fans and followers. That’s exactly what I did after I launched my public relations and digital marketing business Flackable in 2014. I knew that an impactful online presence was necessary […]
Forget Publicity-Driven Campaigns. Here Are The 3 Key Components Of Modern PR
Public relations is a term that’s widely used but often loosely defined. That’s because the definition has evolved and been stretched over time. In the early 20th century, PR emerged as a field rooted in propaganda, and for a time people used the terms synonymously. Over the past few decades, up until the new media age, reputation and […]