How To Write And Distribute Press Releases (And Common Misassumptions Business Owners Make)
Too many small businesses operate under the false assumption that they aren’t newsworthy. They watch from the outside as neighboring businesses and larger competitors soak in all of the local and national media coverage and garner the clout that comes with it. However, the reality is that just about any small business can be newsworthy. […]
How To Elevate Your Personal Brand As A New Entrepreneur
From the beginning of my career, I always prioritized building a meaningful professional brand and online presence. But when I quit my job in 2014 to launch my own independent public relations agency, I saw it as an opportunity to catapult it to the next level. The fact is, as a new entrepreneur, you immediately gain a level […]
Google’s Social Network Is Dead. Long Live Google’s Social Network!
On Monday, Google vice president of engineering Ben Smith announced in a blog post that the search giant will wind down Google+ for consumers over the next ten months, at which point the troubled social network will exclusively function as an enterprise product for internal employee communication and collaboration. This announcement came paired with the revelation that the private data of up […]
There’s A Leadership Lesson To Be Learned From Brett Kavanaugh’s #MeToo Moment
Washington and the American judicial system have been rocked over the past week by mounting allegations of sexual impropriety and crude drunken behavior by Supreme Court nominee Brett Kavanaugh. With these allegations, which he vehemently denies, Kavanaugh joins a growing list of public figures who have fallen into the crosshairs of the #MeToo movement. In […]
How I Gained 35k Instagram Followers In Less Than 2 Years (And How You Can Too)
I started @Philly_Sushi, a sushi Instagram account, back in 2016 out of my pure love for sushi and the city of Philadelphia. With so many sushi restaurants in the city and wide-ranging menu options at each one, there was no one resource out there to help sushi enthusiasts find the best spots. Before launching the […]
Here’s How Google Search Works, Mr. President
In a Tuesday morning Twitter rant, President Donald Trump lashed out at tech giant Google, accusing the world’s most powerful search engine of biasing results to trash his image. This two-part thread goes on to claim that conservative media is “shut out,” and he ends it by threatening action. In a statement to CNN, Google dismissed Trump’s charges as unfounded, explaining, […]