3 Mighty Brand Lessons From The Lion King Reboot
Organizations may decide to reboot dormant brands for a number of reasons. Perhaps there is renewed demand, a unique opportunity or a need to keep up with the competition. Regardless, it can be a major undertaking. Much is at stake, and it can be hard to know where to begin. When launching a brand reboot, it can […]
6 Easy Ways Financial Advisors Can Take Control Of Their Digital Presence
A 2019 survey found that only 29 percent of financial advisory firms are using digital marketing solutions to improve their online presence, yet 43 percent of financial advisors say digital marketing adds value and increases profitability.Research has also found that 97 percent of consumers search online for local businesses, and 12 percent do it daily. It’s irrefutable that […]
How Toys R Us Is Making A Shocking Comeback And Reinventing Its Brand
Last October, kids and adults alike faced a devastating loss: Toys R Us. Though big box retailers tried to pick up the toy slack, Toys R Us recently decided to make its grand return. Two stores will open in 2019 and more are planned for 2020. With a reopening comes an effort to reinvent this […]
How To Stand Out While Following The Crowd
Movie theaters recently began debuting the trailer for Blinded By The Light, a film featuring the music of Bruce Springsteen. Blinded By The Light will fall as number four in the line of movies based off of music legends that premiered in the past year. With a potentially overwhelming number of screenplays with the same […]
Why The Next Recession Will Be A Massive PR Opportunity For Financial Advisors
Fall of 2008 was quite a momentous time; Barack Obama became the first African American president-elect, the Philadelphia Phillies won the World Series, the first installment of the Twilight series hit theaters and, yes, the stock market crashed. That crash, dubbed the greatest U.S. economic collapse since the Great Depression, precipitated a bundle of problems, […]
Jamba Drops The Juice: Why Major Brands Are Changing Names (And Why You Should Consider It Too)
On June 6, Jamba Juice, a quick-service California-based chain, squeezed out the word “juice” from their name and is now just Jamba. After nearly thirty years of being known for their delicious, yet sugary juices, Jamba’s name change is the first step in revamping the company to align with modern day health trends. It's just […]