Flackable

About Flackable

Flackable is a national, full-service public relations agency representing financial and professional services firms. Headquartered in Philadelphia, the agency has set the standard for modern communications through its integrated approach to public relations, content development, social media and digital strategy. LEARN MORE AT FLACKABLE.COM

Posts by Flackable :

July 30 2020

Andrea Mazzola Published In Muck Rack: “5 Unique Public Relations Strategies For Financial Advisors”

To build and maintain client relationships and industry credibility, financial advisors need to adopt sound PR strategies. According to the FA Insight Study of Advisory Firms, only 50% of Registered Investment Advisors (RIAs) have an annual marketing or public relations (PR) plan.

On the surface, PR might seem like something extra you add when your marketing efforts need an upgrade. However, PR should be at the core of every client-facing decision.

July 29 2020

Impactful PR Campaigns Require These 3 Digital Tools

In the past, publicity-driven public relations prioritized maximizing brand exposure, and one-way communication was the norm. But more recently, these publicity-driven public relations campaigns are being replaced by a modern, dynamic approach. In fact, 87 percent of PR executives don’t believe “public relations” will adequately describe the work they do in just five years. Today, the digital communication landscape favors brands that consistently earn and leverage credibility among their target markets.

July 28 2020

3 Ways Financial Communications Has Been Transformed By Technology

Catalyzed by the COVID-19 pandemic, the race to become digital is apparent, and the financial services industry is not immune. Now, financial companies large and small must use technology to propel their businesses forward, particularly in their marketing and communications to form meaningful relationships in this new, permanently altered business landscape.

July 27 2020

The Key To A Healthy Relationship With Your Outsourced PR Team

Public relations professionals are often great at providing the general public with honest information. After all, it is one of the six core values in the PRSA Code of Ethics. However, it is not just the general public that deserves honesty; the brands who hire public relations agencies and consultants deserve the same. That is where many practitioners fall short, not necessarily on purpose, but due to structural flaws in the traditional public relations agency model.

July 16 2020

Brian Hart Published In PRWeek: “PR Payola Schemes Poison Media Integrity”

Disgraced lobbyist Jack Abramoff, who served more than three years in prison for his role in the Native American casino lobbying scandal, is likely headed back to prison after reportedly entering into a plea deal with federal prosecutors.

Among the charges? Abramoff allegedly paid writers to publish and disseminate articles touting AML BitCoin, according to a June 25 Department of Justice press release announcing the indictments of Abramoff and AML BitCoin CEO Rowland Marcus Andrade.

July 7 2020

Flackable Adds Google Analytics And Social Media Reporting To Client Portal

Flackable, a national, full-service public relations agency headquartered in Philadelphia, today announces Google Analytics, Google Search Console and social media integration within Flackable’s All-Access Client Portal, a platform providing real-time, on demand campaign metrics and status reporting.

June 25 2020

Corporate Communication: Black Lives Matter Distinguishes Substantive Action From Empty Gestures

George Floyd’s death at the hands of police has sent a shock throughout the United States which has echoed to the rest of the world. Floyd was the catalyst for the protests we continue to see around the globe, but he has also given a platform for discussions on police brutality, criminal justice reform, and […]

June 23 2020

Digital PR: The Must-Have Skills For Survival As A Modern PR Pro

While marketing and communications professions have traditionally been delineated into categories such as public relations, marketing, branding and advertising, those broad labels get significantly more complicated when terms like digital, social media, content marketing and SEO get thrown into the mix. Which practice belongs to which profession? Who is responsible for what? Public relations has […]

June 23 2020

Flackable Introduces Living Campaign Plans

Flackable, a national, full-service public relations agency headquartered in Philadelphia, today introduces living public relations campaign plans. These online, animated campaign plans are the latest addition to Flackable’s All-Access Client Portal, a platform providing real-time, on demand campaign metrics and status reporting. Unlike static PowerPoint or PDF campaign plans, which can quickly become stale and irrelevant after delivery to the client, Flackable’s plans are embedded and available to each client through the All-Access Client Portal. This […]

June 22 2020

Brian Hart Featured In Reputation.com: “Customers Are Knocking at Your Digital Front Door. How Will You Answer?”

Brian emphasizes that small businesses need to amplify their online message more than ever in an increasingly digital economy. When approached digitally, this provides brands with opportunities to grow instead of simply focused on sustaining the status quo.

Flackable

About Flackable

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