Credibility Marketing
Turning Your Press Into Profits
In years past, fancy mailers and marketing materials alone could earn public trust and drive new business. Today, it’s not enough to simply tell prospective customers how good you are at what you do. They want evidence that trusted groups and individuals outside of your organization have confidence in your products, services, values and leadership. Customers want to see press coverage, authorship, awards, speaking engagements, influencer endorsements and customer reviews. Flackable helps clients address this in a powerful way through credibility marketing.
At Flackable, credibility marketing is about establishing simple, repeatable processes to help our clients systematically leverage their public relations success through key branding and marketing verticals.
Traditional public relations firms are often disengaged from a brand’s greater marketing processes and objectives. These firms will jump from one press opportunity to the next without ever pausing to help the client establish simple, repeatable systems and processes to maximize the reach and impact of each placement through credibility marketing.
At Flackable, we believe credibility marketing is the key to distinguishing your brand from the competition and establishing consistent, impactful and truly integrated marketing processes. Contact Flackable for a free consultation to learn how we can help you earn and leverage third-party credibility and develop powerful new pipelines for growth.
“Atlas Real Estate Group engaged Flackable to help drive strategy and tactics around our local and national public relations campaigns. Their knowledge of the real estate industry and solid relationships with media personnel that cover it make them an ideal partner to secure interviews and articles in high-profile publications, enhance media relations, and build awareness and name recognition. Their efforts have bolstered Atlas’ presence not only in Colorado, but also nation-wide.”
– JOAN BOYKIN,
SENIOR MARKETING CONSULTANT AT ATLAS REAL ESTATE GROUP
Get Connected:
+ MARKETING AUDIT
Taking inventory and analysis of your existing marketing systems, processes, roles and responsibilities.
+ MARKETING FOUNDATION
Building and improving upon digital marketing properties, including social media profiles and email marketing templates.
+ MARKETING PLAN DEVELOPMENT
Developing and documenting a structured, systematic credibility marketing plan for internal and external teams.
+ MARKETING BOOTCAMP
Custom, interactive credibility marketing video training sessions for your internal team.
+ MARKETING SEARCH & INTERMEDIARY
A service to help clients search for, select and monitor the performance of marketing consultants and vendors.
+ MARKETING RESOURCE CENTER
Guides and templates outlining best practices for leveraging public relations success.
